January 9, 2010

Social media victory? Lost trumps Obama (again)

Lost? Not  after an eight minute video (below) that pulls together everything.for the TV show that will start its final season soon..

Amused? Totally by the chatter that the show's producers were worried that the president's annual State of the Nation address would draw eyes away from the show's Feb. 2 premiere. I'm even stunned that the White House media person assured the creator's that won't happen. In return, came a Tweet offer: Obama can know everything - just ask.

Great publicity move that the White House helped. The speech is traditionally the last Tuesday of January and the worry was out on the web in 2009. TBut witter and Facebook have grown since then and so did the worry. (If only we could get that campaign for a better health care plan.)

The Jan. 8 transcript for the official briefing shows it started with a question about when the State of the Union would be and a suggesting that the president was delaying the speech until health care reform passes. Then:

Q    How about "Lost" issue?  (Laughter.)
MR. GIBBS:  You a big fan?
Q    Yes.  (Laughter.)
MR. GIBBS:  No, we’ll announce something soon.

Those aggressive reporters came back to the issue later.
Q    None?  And secondarily, is he aware of the Internet storm over those who are begging him not to schedule the State of the Union address on the night of the three-hour premiere of "Lost"?
MR. GIBBS:  I will say this on behalf of ABC Radio.  (Laughter.)  I don’t foresee a scenario in which the millions of people that hope to finally get some conclusion in "Lost" are preempted by the President.
Q    Can we --
MR. GIBBS:  You can quote a senior administration official.

Mmmm. Lost is filmed in Hawaii; President Obama just returned from Hawaii ....


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