Concentrate on brand to avoid 8 website mistakes

Why re-invent what others do?

The Oatmeal, which the creator calls an entertainment site, gives you 8 Websites You Need to Stop Building, which I'm boiling down to say the world does not need a web site that:

1. Tells what my friends are up to
2. Shares things
3. Clones successful websites
4. Requires registration (use what's out there - Facebook Connect, Google, etc.)
5. Opens with mandatory Flash introductions
6. Proves you are a social media wizard

But if you just accept my version you will miss the opportunity to see Matthew Inman's 8 reasons illustrated in comic strip form. It's a quick read so check it out.

For inspiration on what and why Inman creates what he does read his post on Why I quit.

Then, get back to thinking about what you want to do for you, your organization or business. How can you ensure the death of an online site won't eliminate your community?