June 23, 2009

The Plain Dealer remains relevant and resolute: Publisher Terrance C.Z. Egger - Metro - cleveland.com

The publisher of The Cleveland Plain Dealer explains the newspaper is relevant and resolute.

The publisher had shared the challenges a year earlier and returned to say people are reading the news on paper and online - 86% daily!

Some of the facts from Terrance Egger:
More than 1.3 million people in Greater Cleveland get their news and advertising information from The Plain Dealer and our online affiliate, cleveland.com, each week. That means The Plain Dealer remains, by far, the No. 1 source of news and information in Ohio.

The Plain Dealer has the highest daily circulation percentage of the 20 largest newspapers in the country and the second-highest on Sunday -- reaching nearly half of all area households on that day.

Eighty-six percent of all adults over 18 in the Cleveland-Akron area read a daily newspaper in its print or online edition each week. That's the highest percentage of any major market.
Citing the 750 articles and 20 videos produced weekly, the publisher says a good job is being done. In return, he promised:
  • We will serve you with a seven-day-a-week newspaper, delivered to your home
  • We will grow our online audience and abilities.
  • We will be a watchdog for our community.
  • We will give strong support to our local businesses, linking to current advertising options.
Big promises in light of declining advertising nationwide, promises that drew 48 comments quickly.


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