May 14, 2008

Wise folks skating to mobile

Just whipped through the May 12 Information Week magazine and it's hockey season - go Red Wings go - so I'm thinking news organizations ought to be skating toward mobile.

Information Week's Richard Martin wrote about the dangers of IT folks ignoring mobile device management, citing research from IDC that predicts growth - 63 million units by 2010 compared to 7.3 million in 2005.

And though the article is aimed at getting IT folks to think about how to manage the devices, it made me think that media companies - or journalists who want jobs - should focus on how to serve content over mobile devices.

Plus Eric Zeman in Our Take says "mobile sites will increase clicks." That article told about the increase in traffic for web sites with mobile sites: "An average of 13% over home PC traffic alone."

Zeman cites a Nielsen study that found a high of "22% for weather and entertainment" and quotes Jeff Herrmann as saying that mobile can help grow the pie.

I know I'm more likely these days to scan the web via the phone then the computer - and I'm old :-)

So it's time to follow Wayne Gretzky, who said “I skate to where the puck is going to be, not where it has been.”

Forget print.

Forget web pages.

Skip to mobile.


And figure out what that means.


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