December 28, 2007

Sneaky ways to start social media at work

Social media certainly is the hot topic and Bloghound: The Foghound Blog takes time to give us 10 ways to persuade the boss to do it.

But that's not going to be my problem, since the days of having a boss are numbered. (I am thinking about how online media sites might use.)

But let's start with a look at those 10 tips.

Here's a summary:
1. Start small, quiet and don’t call what you’re doing social media, Web 2.0 or any of the phrases associated with losing control. Be sneaky: The Foghound suggests doing a podcast, for example, but calling it a series of interviews to start.

2. Host a thought leadership community, with editorially independent bloggers who are influential in your industry.

3. Show the value to search, emphasizing how having valued content helps people find you.

4. Link to the strategic innovation and customer agendas for your company.

5. Watch your competitors, and share what they are doing with executives.

6. Make sure you know how things - visitors, downloads, etc. - are measured.

7. Do a weekly email digest of the most relevant blog posts in your industry for your boss and other execs

8. Create a private online community of customers and prospects.

9. Do a small, 6-month test that is reasonably budgeted and appealing. (Belive the hint of avoiding a company blog as the first effort).

10. Stay grounded and don’t get infatuated.

OK, I really boiled this post down. Go see the original for more explanation.

1 comment:

  1. There's a certain small-town midwestern newspaper that I introduced to Twitter by putting together some free tools and an existing RSS feed so that I could get their blog headlines in real time - don't know if they have caught on yet.