May 8, 2010

Share on Saturday: Why 4 easy steps ensure popularity on Facebook

I could have published this post early Thursday morning. Instead, I'm listening and waiting for this blog post to hit Facebook on Saturday.

That simple step might be key to spreading the word on Facebook. Think weekend, numbers and sex. Or post about Facebook.

Hat tip to the News Leadership Blog through the Knight Digital Media Center for its summary in 3 tips for getting your stories shared on Facebook

But head to Dan Zarrella's blog for a post on "Data shows on Facebook sex sells."

Learn why it pays to post on weekends if you're looking for something to spread. Here's a hint: How many employers now ban Facebook and other web sites?

Be stunned to learn that digits in headlines help in popularity.

Then find out why including Facebook, why or world  make a post more likely to get shared on Facebook.

(By the way, these blog posts are now flowing onto my Facebook page. The page  was created in 2007. I dusted it off as I ramp up to more Facebook work. It's much easier and safer to experiment with FBML and other things there instead of on the clients' site.

Some pages grow faster then others - Soyla's Mexican Cuisine is up to 60 fans/likers while the main Facebook page for Girl Scouts of Southeastern Michigan is around 1,800 fans/likers). Meanwhile, I'm working on revising the Facebook 101 classes - again! -- and adding a Facebook for Small Businesses 101 class. That's one setting where Dan's research will come in handy.)


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