October 7, 2009

Pink spreads: Gannett launches companywide anti-breast cancer effort

The cross-platform campaign targets broadcast, print, online and out-of-home properties, according to the company press release.

The campaign runs through the month of October, and includes front-page spadia advertisement in the Cincinnati Enquirer; home delivery in a pink plastic bag wrap with National Breast Cancer Foundation's message; ads in community papers plus full-page ads in USA Today and USA Weekend; pink-shaded elevator screens in the 763 hotels and office buildings using the Captivate Elevator Network of elevator news and information; and home page and subfront ads on USAtoday.com, the top five Gannett Broadcast sites and the top five U.S. Community Publishing sites.
Gannett said it topped the initial campaign by donating an additional 20 percent  in advertising and production.



Related posts:

Stolen thoughts: Love for journalsim continues beyond buyouts

It's a shame this comment made over on Free From Editors is anonymous because there's so much I love about it that I'd love to credit the source.

The words come in reply to Beth Macy's Hunkering down in the April/May issue of AJR that Free From Editors linked to in September.  She explains why some journalists are not grabbing life preservers or jumping into lifeboats to escape the newspaper business. She's staying in the business because " I still get excited when I happen onto a great story."

I remember the article, which quotes someone who opted to stay at the Newark Star-Ledger. I recognized Beth's optimism, but think she skipped a few beats  in not recognizing love of journalism is not enough.

The commenter on Free From Editors expands eloquently:
"Great article, unfortunately as much as I love reading about those who continue to believe in journalism, those who still write from the trenches despite salary decreases and plummeting readership, my heart belongs to those who had to leave journalism not because of the lure of a magnificent buy-out offer, but because they had given their life to the career and made too much money to be allowed to stay."
I can guess where the commenter worked from this comment:
"Sure you can go into PR or marketing and write the press releases we all loved to make fun of, and you can probably find two or three low-paying jobs to make up the income, but how do you ever find a position that gives you the sense of accomplishment that old-fashioned newspaper work used to give?"
And from previous posts, you know I believe that there are places to use skills acquired in 25-plus years of journalism, including " how to conduct in-depth research and work on tight deadlines"and others that let makes it possible to reveal "corruption beneath shiny exteriors ... question motivation and ...  know the difference between spin and truth."

Still, as noted, there are a lot of the same people vying for the same jobs in the region. It's not easy starting an alternative news source - look at the struggles with starting Reporting Michigan or The Rapidian. or the effort in Kalamazoo. Getting donations - ask Reporting Michigan - or grants takes energy and time.

October 6, 2009

Undercover journalists checking out covers

A new website is offering journalists with good reporting and writing skills the chance to go undercover, actually under the covers. Yes, there are more journalists  bed blogging.


So, let's go to New Jersey this time where Star-Ledger reporter Leslie Kwoh writes about the 20 undercover reporters writing about the covers as part of their hotel ratings for a new web site. in Hotel reviews, with a little investigative journalism

She talked with Elie Seidman, the co-founder and chief executive of the Oyster Hotel Reviews and with journalists like the 48-year-old Richard Linnet who had been jobless for nearly a year before landing this gig.
  
Kwoh tells us the hotel visits are done anonymously, reporters "travel on average two weeks out of five and follow a 65-page manual as they hunt for sofa stains, take stock of the minibar, try out the room service, and even note the brand of each mattress and shampoo. Using a $4,000 Nikon camera and lenses, they snap hundreds of photos that eventually appear, undoctored, alongside a 2,000-word review"

The competition is stiff for a job that requires reporting experience:: An ad for six job openings drew 1,500 resumes.

Here's part of Richard L's bio from the review site:
Richard L. has been knocking around for a while, from Southeast Asia to South Central LA. He's done Hollywood (onset carpenter to screenwriter) and Madison Ave. (agency executive) and has no regrets. He's lived on both Coasts and points in between, as well as Paris and a village in Charente Maritime. He hopes to eventually retire to a pokey Shasta trailer parked alongside a sulfurous hot spring.
The site also notes he's written for Media Magazine, Cineaste, Ad Week, Advertising Age, Penthouse, Hustler,among others.

So head over to NJ.com for a quick read.  For more inspiration, come back for posts about JWJ - Journalists with Jobs, especially people formerly employed in newsrooms:
I list more in Writing about Jobs for Journalists

Or maybe you remember G.D. Gearino, mattresses and a dream blog.

October 5, 2009

Online-only effort launches in Holly


Two journalists with Flint Journal ties recently launched an online effort, the Holly Express.

Vera Hogan, who started in January 2008 as an editor for the Community Newspapers and left May 31, has teamed up with freelance writer Amy Mayhew to start the new effort that focuses on what's happening in the small town in Oakland County.

The two met five years ago and say they would have loved to continue working for a newspaper. But this effort, launched about two weeks ago, is going so great that they had to come with a plan for advertising sooner then expected, Vera said. Still, she expects it will take longer for the two to draw a salary as they plan to pump the money back into the operation for now.

Read more on  the about us page. Originally, the two planned to also cover nearby Fenton but decided to pull back and focus on one community for now.Read more about that in welcome column, where Amy and Vera also introduce two columnists.

Their slogan: Keeping you on track with local news

October 4, 2009

Pink Power: Black and white and pink all over in Huntsville, Alabama


Pink should be everywhere in one Alabama town during Breast Cancer Awareness Month.

Every day in October, the Huntsville Time in Alabama will feature one story connected to breast cancer. It kicked the month off by printing on pink paper, and putting a pink ribbon and pink lights on its building.

The Advance Publication also will add to its Think Pink page online throughout the month.

Plus the newspaper plans to donate to breast cancer fighting efforts a share of any October print ad that includes a pink ribbon.

A local Huntsville car dealer is distributing pink ribbon car magnets. A local hospital helped pay some of the extra costs of printing on pink paper.

A similar effort by the Augusta Chronicle in Georgia inspired the project, editor Kevin Wendt said.

Check the Think Pink page for a daily story about a breast cancer survivor as well as articles on events, advances in treating breast cancer treatment, and related subjects.

An entry in the Perfect Moment Project blog congratulated the paper for making such a bold move.

I want one more bold move - at at least one of the featured survivors is under 40 so that more people learn that breast cancer can happen to that age group so that no other woman needs to go four months before the doctor will test a breast lump. I'm sure the Young Survival Coalition can help identify someone in that age group.



Related entries
The Oregonian's series on breast cancer
My daughter's story

Checking a list: Newhouses still on Forbes richest list

The writer behind  Freefromeditors:  came back from a well-deserved vacation in Hawaii and reminded us Someone in the Newhouse chain is still doing well  though not a well as they once were.

The 400 Richest Americans, according to Forbes , has Si Newhouse is #52. I can't tell if he's down $3.5 billion or $4.5 billion as the facts box says one thing and the paragraph says another. Donald Newhouse is at #65, with net worth down $4 billion.

Another Flint connection is on the list, Tom Gores at #147. His worth is down and he lost a three-year battle to get Delphi. I wrote about him in Flint connected: Union Tribune's, Delphi plants' new owner. Guess my post headline overstated things.

October 3, 2009

October too pink for me

Pink is the wrong color for breast cancer. There's nothing soft about breast cancer, its treatments or its effects. Color breast cancer ashen or bloody or the tint of skin scabs. Color breast cancer the bright red or clear - the color of the chemo drugs pumped through your veins. Color breast cancer white for the sea of white coats that parade endlessly by. Color it silver, or black or ...

Yet, everywhere I look during the next 29 days, I'll see pink as the United States acknowledges October as Breast Cancer Awareness Month. A sea of pink ribbons sets the theme.

Even before my daughter was diagnosed with breast cancer, I disliked the commercialization of the fight to eliminate breast cancer. Collect yogurt lids or buy this or ... and the company will donate to this organization or that.

Some agree with me, some don't. The writer of the My Cancer Blog, sees it as a way to heighten awareness.

For another viewpoint, visit Think before you pink. The site also offers some questions to ask before you buy:
  • How much of your purchase will go to fight breast cancer?
  • Did the company put a cap on its "donation"?
  • Will buying the product spur a donation or do you need to do something more like buy something, visit a web site, etc.?
  • Is the money going to the right place? You know, one that spends more money on research or helping then raising money?
The explanation about the pink ribbon is a good read too.

October 1, 2009

'Bait & Switch? Retirees sue news company for unexpected health care changes

Bait and switch - that's what some former newspaper employees who retired early claim is happening in Ohio. They say they exchanged a lifetime job guarantee for lifetime health care benefits that now are disappearing dollar by co-pay.

Some Akron (Ohio) Beacon Journal retirees and their union filed a federal class action suit in U.S. District Court in Cleveland saying they gave up lifetime job security in contract negotiations in exchange for an early retirement incentive program that guaranteed lifetime supplemental health care benefits, including "prescription-drug benefits requiring only minimal co-payments." Instead, their health care costs are increasing.

One person said the suit was necessary as her family's co-pays went from $100 a year to $6,000 a year.

BJ Alums, a blog about former employees of the Beacon Journal in Ohio, gives the details in Retirees sue BJ  Black Press over health care coverage. and includes a Cleveland Plain Dealer article about the suit and a press release with the title "Retirees Sue Akron Beacon Journal for "Bait-and-Switch" Scheme."

A Beacon Journal representative said the company is honoring the original agreement that enticed many to leave the newspaper when it was owned by Knight-Ridder.

A judge set the first hearing for Oct. 26 (Interesting comment on why the loss of benefits for on segment hurts many.). BJ Alums also collected comments and reposted them as a blog entry to encourage discussion.