October 7, 2009

Pink spreads: Gannett launches companywide anti-breast cancer effort

The cross-platform campaign targets broadcast, print, online and out-of-home properties, according to the company press release.

The campaign runs through the month of October, and includes front-page spadia advertisement in the Cincinnati Enquirer; home delivery in a pink plastic bag wrap with National Breast Cancer Foundation's message; ads in community papers plus full-page ads in USA Today and USA Weekend; pink-shaded elevator screens in the 763 hotels and office buildings using the Captivate Elevator Network of elevator news and information; and home page and subfront ads on USAtoday.com, the top five Gannett Broadcast sites and the top five U.S. Community Publishing sites.
Gannett said it topped the initial campaign by donating an additional 20 percent  in advertising and production.

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