The Post article says CEO Charles Townsend and Chairman S.I. Newhouse, Jr. hired Washington, DC-based crisis manager and media coach Michael Sheehan to help with PR.
Sheehan has coached Democratic presidential candidates, including Barack Obama and "handled AIG during its near-death experience and JP Morgan in its acquisition of Chase." The magazine branch of Advance Publications has folded six magazines, including Gourmet and Cookie, and fired at least 460 employees.
The Post article also points out the rising influence of the Lucky publisher in the Newhouse family of publications.