As Ken Doctor reported, the agreement means Advance Internet
- Can offer its local advertisers access to Microsoft's advertising network, Microsoft Media Network;
- Will switch to Microsoft content and search ads within articles.
- Can sell Microsoft's search products.
Kevin Anderson, who worked for mlive.com in 1997-98, focused on Doctor's conclusion that newspapers are losing the local online advertising market in his post for The Digital Content blog.
Greg Sterling focused on how the choice is a rejection of Yahoo in a post on Screenwerk.
Back to school for the newspaper sales consultants.