Advance choose Microsoft over Yahoo

Advance Internet, which includes the Advance Publication newspapers, made its press release on "expanding local advertising offerings with Microsoft Media Network" public.

As Ken Doctor reported, the agreement means Advance Internet

• Can offer its local advertisers access to Microsoft's advertising network, Microsoft Media Network;
• Will switch to Microsoft content and search ads within articles.
• Can sell Microsoft's search products.

Paid Content reported that includes ads on the Bing search pages.

Kevin Anderson, who worked for mlive.com in 1997-98, focused on Doctor's conclusion that newspapers are losing the local online advertising market in his post for The Digital Content blog.

Greg Sterling focused on how the choice is a rejection of Yahoo in a post on Screenwerk.

Back to school for the newspaper sales consultants.