A weekly newspaper gives a former editor, Tom Honig, a place to write about what changed at the Santa Cruz Sentinel. It's about one newspaper, but could be about many.
First, Tom tells us how depressing it can be to pick up a skinny newspaper, especially when it once was larger.
He talks about credibility. Plus, he shares the story of a newspaper going from a family-owned newspaper to one owned by a chain and then another chain.
Take a gander: News & Culture in Santa Cruz, CA | 12.03.08
A bonus is the printing of a Phil Meyer piece on "the elite newspaper of the future." Yes, it's a repeat, but it is important advice for all who are deciding how to ensure the success of newspapers
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